By clicking a retailer link you consent to third-party cookies that track your onward journey. If you make a purchase, Which? will receive an affiliate commission, which supports our mission to be the UK's consumer champion.

Best Buy food and drink

Discover the tastiest and best-value supermarket food and drink from our independent taste tests
Rebecca MarcusSenior researcher & writer

We've independently tested a range of everyday essentials, such as ground coffee, peanut butter and tomato ketchup, as well as some premium products, including champagne and wine, to find the best-value and tastiest supermarket products.

Our consumer panel and expert taste tests are always conducted blind, so tasters don't know which product they're trying.

The results are often surprising. Some cheaper supermarket own labels beat well-known brands, and different supermarkets excel in different areas. In some cases, big brands really are best – and they're not always the priciest option.

Here, we've rounded up the top-rated products by supermarket, so you can see what's worth snapping up when you shop. You can also browse the full list of taste tests at the bottom of the page.


Tips for living well: Get our free Food & Health newsletter to help you shop savvy, eat well and stay healthy


Only logged-in Which? members can access our full list of expert taste tests, which includes the best premium supermarket products such as wines, olive oil and more. 

Not yet a member? Sign up today for access to these and thousands of other exclusive reviews.

Best Aldi food and drink

Best Aldi food and drink

Aldi's cheap and cheerful range of food and drink can be a good choice if you're shopping on a budget. Its frozen roast potatoes, ice cream and ground coffee came top in our taste tests, offering superior flavour as well as good value.

Best Asda food and drink

Best Asda food and drink

Asda came up trumps in our veggie burger and ice cream taste tests, earning our Best Buy recommendation.

Best Co-op food and drink 

Whether you're after a crowd-pleasing birthday cake or some brilliant veggie burgers, there are a few winners worth picking up if you're near a local Co-op store.

  • Co-op Charlie the Caterpillar cake  Charlie proved more than a match for the M&S Colin the Caterpillar, impressing with its chocolatey flavour and moist sponge. Available in-store only. See the full results from our caterpillar cake taste test.
  • Co-op GRO Crunchy Veg Burgers – These Best Buy veggie burgers proved popular with our panel, beating big-brand Birds Eye. See the full results from our veggie burger taste test.

Best Lidl food and drink 

Best Lidl food and drink

As well as often being the cheapest on test, Lidl's products sometimes impress on taste, too. If you're stocking up on ketchup or ice cream, it's a great place to bag a bargain. Lidl products are available in-store only.

  • Lidl Batts Tomato Ketchup  If you're looking for a budget-friendly supermarket ketchup, Lidl is our best-value pick. It got top marks for its great consistency and well-balanced tanginess and sweetness. See the full results from our tomato ketchup taste test.
  • Lidl Bon Gelati Vanilla Ice Cream  This top-scoring tub beat Carte d'Or, impressing tasters with its well-balanced vanilla flavour and creamy texture. See the full results from our vanilla ice cream taste test.
  • Lidl Strawberry Bon Gelati Ice Creams – Cornetto was no match for Lidl's crowd-pleasing cones, which offer fantastic value for money. See the full results from our strawberry ice cream cones taste test.

Best M&S food and drink 

Best M&S food and drink

M&S tends to be pricier than most supermarkets, but we've uncovered a range of standout products worth trying. Most M&S products are available in-store only. You can click on the links below to buy them online from Ocado.

Best Morrisons food and drink 

Best Morrisons food and drink

Morrisons is a great choice for barbecue essentials, picking up Best Buys for its pork sausages and beef burgers.

Best Tesco food and drink 

Best Tesco food and drink

While it may not have as many high-scoring products as some supermarkets, Tesco topped the scoreboard in our beef burgers taste test, tying in joint first place alongside Morrisons.

Best Waitrose food and drink 

Best Waitrose food and drink

Waitrose has picked up Best Buys for its fish fingers and frozen roast potatoes. Its own-label products can be pricier than those of rivals. If you're a regular shopper, it's good to know when it's worth switching to the own-brand option and what to stock up on if you happen to be nearby.

Best food and drink: when is it worth buying branded?

Best branded food and drink

Although supermarket own labels often impress in our taste tests, our results show that in certain cases you might be better off sticking with a well-known brand. Below are some examples of brands that have topped our tests, from roast potatoes to ketchup. 

Branded versions are typically pricier than supermarket equivalents, so it's worth keeping an eye out for offers, which tend to cycle on and off, and avoid paying full price whenever possible.

Even if a brand bags the top spot, it's worth checking the full results of each test, as we often uncover good-value supermarket own-label alternatives that aren't far behind.

Full list of Which? taste tests by product

Shopping trolley with food and drink

We've blind-tasted more than 30 everyday food and drink products, covering everything from essentials to luxury items, such as champagne. 

Whether you're looking to find the best-tasting options or just want to know which supermarket own-labels are worth buying, our unique research-led insights can help you make the best choice.

Our food and drink reviews are based on robust testing, so you can be confident in our recommendations. All the products we test are assessed by either an independent panel of experts or a large sample of consumers (at least 60 people) – and the tests are conducted blind, so the panellists never know which brand they're trying.

Check out our full list of taste test results using the links below:

Supermarket foods tested by Which?

Supermarket drinks tested by Which?

*Our premium taste tests are judged by a panel of leading experts. Full results, including more detailed tasting notes, are only available to Which? members. To access these and thousands of other expert product reviews, sign up to Which? today.

Head-to-head taste tests

Pringles, Mini eggs, After Eights

These smaller-scale taste tests pit up to three products against each other to see how cheaper options compare with a pricier version or leading brand. They often focus on newer/smaller categories or budget vs premium ranges. We often uncover good-value alternatives worth trying if you're on the lookout for money-saving swaps. 

Prices and availability information correct as of August 2024.