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Best stocks and shares Isas 2024

The top-rated stocks and shares Isas, including our Which? Recommended Providers
Megan ThomasResearcher & writer

What's the best stocks and shares Isa?

A stocks and shares Isa isn't an investment itself – it's an account that allows you to buy almost any combination of investments with tax-free returns, such as shares, funds and bonds

But choosing the right Isa can save you money and make your investing experience a lot easier. We've surveyed thousands of investment platform customers, and analysed fees, to rank the biggest platforms and pick our Which? Recommended Providers for stocks and shares Isas.

Find out the results, plus how we worked out our rankings, below.

Please note: the content contained in this article is for information purposes only and does not constitute financial or investment advice.

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Best stocks and shares Isas - our ranking

We reviewed leading stocks and shares Isas from AJ Bell, Halifax Share Dealing, Hargreaves Lansdown, Interactive Investor, Vanguard and more.

Which? members can exclusively read the results of our unique customer satisfaction survey, including Which? Recommended Providers and investment platform reviews.

Members can log in to read our reviews. If you're not already a member, join Which? to get full access to these results and all our reviews.

76%
76%
74%
72%
70%
69%
67%

Table note: The results are based on an online survey of 1,952 adults - members of the Which? Connect panel and members of the public - conducted in January 2024. The customer score is based on satisfaction with the brand and likelihood to recommend. Sample size of each brand/product is in brackets. A NA means size too small to give a star rating.

Which? Recommended Providers

Which? members can exclusively read the results of our unique customer satisfaction survey, including Which? Recommended Providers and investment platform reviews.

Members can log in to read our reviews. If you're not already a member, join Which? to get full access to these results and all our reviews.

How to make the most of Isa rules

Megan Thomas, Which? investing expert, says:

Megan Thomas

‘The instinct to avoid transferring a stocks and shares Isa is understandable - it's a boring admin job and in the worst cases platforms can take months to complete transfers. 

'But don't let this hold you back from trying other providers who might offer lower fees and better customer service.

'As of April this year, you're now able to both open and pay into more than one of the same type of Isa each year.

'This means you can try out new stocks and shares Isa providers without having to commit straight away to moving everything across.'

More on stocks and shares Isas

How we analyse stocks and shares Isas

Customer score

In January 2024, we surveyed 4,136 investors about do-it-yourself investment platforms, including 1,952 Isa customers.

Each platform must get at least 30 responses to receive a customer score, which is based on overall satisfaction and likelihood to recommend. 

We ask investors to rate their current platform for the quality of its customer communications, customer service, ease of use and information on investments. We also ask whether it meets their needs, represents value for money and whether they would recommend it to someone else.

We don't analyse the performance of investments listed by investment platforms, as different investors will opt for different investments.

Which? Recommended Providers

To be classed as a Which? Recommended Provider (WRP), the platform needs to have a customer score of 70% or higher.

Companies that reach this score are excluded if they're among the top 25% of the most expensive platforms for any of our cost scenarios, based on our fees analysis. Platforms are not eligible for WRP status if they receive a two-star rating or lower in any of our categories.

We also apply statistical tests that place the platforms into ‘bands’; only the platforms in the highest band - the ones that really stand out - can be a WRP.