Best TV deals 2024

Looking for a great television for less? All the TVs we've listed here are not only genuinely good deals, but they also did well in our in-depth lab tests.

We've checked prices from major retailers, including AO, Argos, Currys and Richer Sounds, as well as some smaller retailers you might not normally consider.

The models we list here, from the likes of LG, Samsung and Sony, all score well in our independent lab tests, so you can be confident you're not buying a dud.

Always check our reviews to make sure a model is right for you. As well as featuring the full results of our independent lab tests, our TV reviews also reveal which brands are the most (and least) reliable.

Check our best TVs guide to see which models we rate highest

References to ‘Average price' are based on Which? market knowledge and information supplied by our partners. Average price is checked for the six calendar months prior to publication. Not all retailers are included in our checks.

Our pick: LG OLED42C34LA

Average price in the past six months: £826

• 42-inch 4K TV
• OLED display
• Supports HDR10, HLG and Dolby Vision formats

We like: Strong sound

We don't like: Cluttered smart menu

It sounds excellent and it's one of the better small TVs on the market. Its smart features are a mixed bag, but it does have Amazon Alexa and ThinQ voice control built in. 

Read our LG OLED42C34LA review to see if it's worth getting your hands on.

Best TV deals: 42 to 50-inch

LG OLED42C44LA 

Average price in the past six months: £1,185

• 42-inch 4K TV
• OLED display
• HDR10, HLG and Dolby Vision formats supported

We like: Easy to use

We don't like: Lacks some accessibility settings

This high-end TV has plenty of gaming features and other nice-to-haves. There’s a microphone in the remote, so you can use Alexa, Google Assistant or LG’s own ThinQ voice assistant to control many aspects of the TV. It has a 100/120Hz screen, plus you get a built-in twin-tuner PVR, so you can record from two channels at once and watch TV on another channel while recording. You need to connect a USB hard drive to take advantage of this feature, though.

Read our LG OLED42C44LA review to see how it performed.

Looking for a truly big screen? Check out our pick of the best home projectors for 2024

LG 43UR80006LJ 

Average price in the past six months: £334

• 43-inch 4K TV
• LCD display
• Supports HDR10 and HLG formats

We like: Nicely balanced sound

We didn't like: Dark contrast

This is one of LG's entry-level TVs from 2023 and it's currently one of the cheapest 4K TVs available from a leading brand. It's not without its faults, but there's enough quality here for it to make our list. We have seen it cheaper, but we still think the current price is a good deal.

Is it right for you though?

Read our LG 43UR80006LJ review to see where it did well and where it struggled.

Samsung QE50Q80CATXXU

Average price in the p›ast six months: £706

• 50-inch 4K TV
• QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Balanced colours

We don't like: Cluttered smart menu

This is one of Samsung's cheaper 50-inch 4K Smart TVs. The 4K HDR has vivacious colours and precision in the detail – and it's an easy TV to set up and use. Alexa, Bixby and Google Assistant make up a comprehensive list of supported voice assistants.

Some of Samsung's recent QLED models have been a bit let down by weak sound, but we've also seen some successes recently. 

Read our Samsung QE50Q80CATXXU review to see how this TV fared in our tests.

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Best TV deals: 55 to 60-inch

Hisense 55U8KQTUK

Average price in the past six months: £869

• 55-inch 4K TV
• LCD display
• Supports HLG, HDR10, HDR10+ and Dolby Vision formats

We like: Strong picture and rich sound

We don't like: Lacks accessibility features

Its standard definition may not be anything to write home about, but the 4K HDR on this Hisense TV is a show-stopper: sharp with excellent contrast. Its sound is very good, too. The big letdown is its lack of accessibility features – there's not even a screen reader or screen magnification, which could be a dealbreaker for some.

Read our Hisense 55U8KQTUK review to find out if buying one makes sense.

Sony KD-55X85L

Average price in the past six months: £977

• 55-inch 4K TV
• LCD display
• Supports HDR10, HLG and Dolby Vision formats

We like: Sharp picture with good contrast

We don't like: Thin audio lacks atmosphere

At its RRP of about £1,400, this wouldn't be good value. But at a discounted price of less than £1,000, it's well worth a look, even if it's been cheaper before. Despite some flaws, it has a crisp picture and is easy to set up and use. It supports both Apple AirPlay and Google Cast, and has Google Assistant for voice control. 

Read our Sony KD-55X85L review to find out if it's worth buying.

Samsung QE55S90C

Average price in the past six months: £1,387

• 55-inch 4K TV
• OLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Precise 4K picture,

We don't like: Colours don't always look natural

It's an engaging TV to watch even if the colours don't always look completely natural. But OLEDs are thin, which means there isn't much room for a beefy set of speakers.

Read our Samsung QE55S90C review to see if Samsung has managed to get good sound from a thin TV.

Samsung QE55QN85C

Average price in the past six months: £759

• 55-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Great HD picture

We don't like: Smart menus too ad-heavy

The picture on this 55-inch Samsung TV is a treat regardless of resolution, and the colours have a natural look that keeps the picture looking lifelike. Audio feels big and expansive. The TV also has a strong suite of gaming features and decent support for voice assistants. 

So how did it fare in our testing?

Check out our Samsung QE55QN85C review to see if it's the right TV for you.

Samsung QE55QN90C 

Average price in the past six months: £1,281

• 55-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Dynamic sound

We don't like: Too many ads in the smart menu

Not all high-end TVs are OLEDs, and you can save a few hundred pounds by choosing a backlit TV instead.

The QE55QN90C is packed with high-end tech and the quantum dots in the display should make it one of the most vibrant TVs around.

Read our full Samsung QE55QN90C review to see if it's a good alternative to an OLED.

LG OLED55C34LA

Average price in the past six months: £1,041

• 55-inch 4K TV
• OLED screen
• Supports HDR10, HLG and Dolby Vision formats 

We like: Deep and rich contrast

We don't like: Smart features aren't great

We've consistently been impressed by LG's OLED ranges, and this TV is packed with high-end features that promise an excellent picture and sound quality. The Magic Remote is fantastic – intuitive to use and with dedicated physical buttons for the most important functions. The price fluctuates on this one and we have seen it for a bit less, but the current price is still a good deal in our eyes.

We thought its smart features weren't user-friendly enough to get top marks, but they work well enough, and there are plenty of built-in options for gamers. 

Read our LG OLED55C34LA review for the definitive verdict.

Before you buy a TV, check whether it's a decent model by reading our expert TV reviews

Best TV deals: 65-inch 

LG 65NANO766QA

Average price in the past six months: £589

• 65-inch 4K TV
• Nanocell LCD display
• Supports HDR10, HLG and HDR10 Pro

We like: Strong 4K

We don't like: Disappointing HDR

As well as having a sharp 4K picture, this 65-inch LG is easy to set up and comes with an excellent remote control. Downsides include a sluggish menu, hard-to-find apps and settings, and a lack of advanced gaming features. But it's still an impressive all-rounder.

It has been cheaper in the past, but the current price for this 65-incher is still good.

Read our LG 65NANO766QA review to find out if it's up your street.

Samsung QE65QN85C

Average price in the past six months: £1,085

• 65-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Crisp and detailed 4K footage

We don't like: Some of the menus are confusing

This 65-inch QLED television from Samsung produces vibrant colours and a crisp 4K (and HD) picture. You can use your smartphone to set up the TV and there's a nice, clear electronic programme guide with the Smart TV function. The menu and settings options could be a little more straightforward to use, however.

It has been cheaper, but anywhere around the £1,000 mark is a good price for this TV.

Check our Samsung QE65QN85C review to find out how it fared in our lab.

Samsung QE65QN90C

Average price in the past six months: £1,889

• 65-inch 4K TV
• Neo QLED display
• Supports HDR10, HLG and HDR10+ formats

We like: Fantastic HD and 4K picture

We don't like: Smart menu has too many ads

Samsung has made some elite backlit TVs over the years that can compete with the best OLED has to offer. Despite now making OLED TVs itself, Samsung hasn’t abandoned its Neo QLED sets, with their Micro LED backlights that give impressive contrast and brightness. The 65-inch QE65QN90C is the latest in that line and the RRP is relatively expensive.

It has been discounted to under £1,000 before, but only briefly, and we still think this current deal is great.

Read our Samsung QE65QN90C review to see whether the picture, sound and ease of use impressed us.

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How to spot a good TV deal

Martin Pratt, Which? TV expert, says:

• Remember, you don't need to buy a TV at a specific sales time, such as Black Friday or the January sales. There will be good deals, but the prices are unlikely to go up again after Black Friday, and TVs are often even cheaper in the spring.
• Don't buy a bigger TV than you need, even when pricier 65-inch sets look like they're getting bigger discounts (try to work out the percentage price drop rather than the monetary amount). Find out what size TV you should buy.
• Stick with brands you recognise; there are plenty of store-owned brands that are often cheapest, but if you want a good-quality TV, don't stray from the likes of LG and Samsung – and always check our reviews.

Want to save even more money on a TV?

If you're not worried about having the very latest in TV technology, you can pick up an excellent set for a good price. See our expert pick of the best cheap TVs – including models for less than £500. 

You can make even more of your money if you're prepared to buy a second-hand or refurbished set. Find out more in our guide to buying a second-hand or refurbished TV.

How to get the best deals on specific TV brands

The big retailers – Amazon, AO, Argos, Currys, John Lewis and Richer Sounds – tend to offer better deals than you'd get buying directly from the manufacturer. 

Some retailers have dedicated deals pages where you can find offers on TVs and other electricals. Click on the following links to go straight there:

• Currys
• John Lewis

However, a keen price on a bad TV isn't a deal at all. Read our TV reviews before you buy, to make sure you don't pick up a 'bargain' that turns out to be anything but.

LG TV deals

Deals on LG TVs are plentiful and it has one of the biggest ranges of any brand. John Lewis and Richer Sounds offer five and six-year warranties on their TVs, so they're good places to shop. Currys only offers a five-year warranty on some of its TVs. 

Read our LG TV reviews

Panasonic TV deals

Panasonic only produces a small range of TVs, so you won't have as much choice. 

As with LG, you should start your search with the big retailers that offer the longest warranties (Currys, John Lewis and Richer Sounds). If you're looking at Currys, though, be aware that only some TVs have a five-year warranty. 

Read our Panasonic TV reviews

Samsung TV deals

You can buy a Samsung TV directly from the company's website, but this is often the most expensive approach. You'll find better deals online from the major retailers. 

Read our Samsung TV reviews

Sony TV deals

Sony's TVs are often more expensive than its rivals, although prices have started to come down in recent years. You'll still need to search to get a great deal, though. 

Sony sells TVs through its own Sony Centres online, often with discounts and a five-year warranty on some models, so it's worth checking. 

Read our Sony TV reviews

Head to our guide on the best TVs under £500 and £1,000 to see our favourite picks

Which TV features are worth paying for?

4K resolution 

A 4K TV can cost as little as £350 – and you could pay even less for a store-brand model. With four times the number of pixels as Full HD, a 4K screen is more detailed, so it's worth spending that bit more. Full HD content looks better on a 4K screen, but 4K content – increasingly common on pay-TV and streaming services – makes full use of the technology.

HDR 

Most 4K TVs come with high dynamic range (HDR), which gives brighter whites, darker blacks and a wider range of colours. However, you need HDR content to see the benefits. 

There are four main formats: two basic and two advanced. Basic formats HDR10 and HLG are available on just about every 4K TV, while Dolby Vision and HDR10+ are usually only on pricier sets. 

These advanced formats aren't essential, though. We've tested TVs that don't use them well at all. In fact, some TVs that use the basic formats have a brilliant HDR picture, so don't feel you have to buy a TV with HDR10+ or Dolby Vision.

OLED displays 

Organic LEDs, or OLEDs, are found on some high-end TVs – they produce dazzling pictures with smooth motion, deep blacks and vibrant colours. 

We’ve been impressed by their picture quality in the lab, but that’s not to say you should discount the traditional LED-backlit TV. Some OLEDs are the best of the best, but you can get an excellent TV that isn't an OLED. Find out more about OLED TVs.

QLED displays 

QLED is the name of Samsung's OLED-rivalling quantum-dot TVs that we’ve seen in the past few years, where light hits a layer of quantum dots to produce bright, vibrant colours. 

More and more of Samsung's range is made up of these TVs. Our tests have discovered there are some excellent QLEDs, but it's not a guarantee of quality.

Which TV brand should you buy? 

Four brands dominate the market: LG, Panasonic, Samsung and Sony. But some lesser-known TV manufacturers such as Bush, Celcus and JVC might catch your attention with prices that are hard to ignore. But are they worth a punt? 

Well, the numbers speak for themselves. Between January 2014 and January 2023, we reviewed more than 1,000 televisions from Samsung, LG, Sony and Panasonic, and more than 200 were Best Buys.

In the same period, we tested more than 200 TVs from other brands, but these models rarely did well and there's a much higher proportion of Don't Buys among them. There is the occasional touch of class from these brands, and we've found a handful of Best Buys, but the bigger brands are where you'll see most of the quality.

See all our: Samsung TV reviews | LG TV reviews | Panasonic TV reviews | Sony TV reviews

Where's the best place to buy a TV?

It's worth shopping around to find the retailer with the best price – and don't be afraid to take the plunge and buy from a retailer you haven't heard of before. Some independent stores have great deals on offer, whether online or on the high street. 

If you've chosen a slightly older TV, for example, some independent retailers may have an ex-demo model going cheap. But do your research, especially when buying online, and look for other customers who have bought products from that website and shared their experiences. You'll find reviews of retailer websites on Trustpilot.

Many major retailers also run price-match schemes. 

• AO boldly claims to price-match every product against any retailer.
• Currys promises to beat the price you'd pay at AO, Argos, Asda, John Lewis or Tesco. 
• Richer Sounds will drop its prices to a fraction below what's offered elsewhere, as long as a product is new and boxed, in stock and offered with a similar guarantee. 

Look out for warranties, too. Richer Sounds offers six years on its TVs, John Lewis offers five and Currys also offers five years, but only on selected models.

Seen another TV at a great price? Be sure to check our extensive, expert TV reviews to make sure you're saving money on a great set.